With a returned emphasis on their cut-and-sew clothing program, enjoi needed a way to make a big splash to garner attention to their revamped apparel program. I pitched the everything stripes idea based on the short-sleeved shirt called the Slappy. This idea showcased this product with a tongue-in-cheek take on making the product “stand out” while creating demand and awareness of enjoi skateboard’s relaunched cut-and-sew program.

I created huge striped sticker sheets that were adhered to a mini-ramp to create the effect. The team was notified, and the videographer was scheduled. I lit and photographed the stills. I collaborated with team manager Louie Barletta, and video editor Kimberly Rabbit, to create the final marketing assets. The shirt was featured in a full-page print advertisement in Thrasher Magazine, and also racked up impressions on social media. I am very proud of the results.